Brand Strategy:
Building the Foundation for Growth and Impact
A focused 6 to 8 week engagement structured in two phases. The work starts with The Brand Read, a first phase to understand where the brand stands and what needs to change. It then moves into Brand Strategy, where positioning, priorities, and brand foundations are defined and translated into a clear direction for the next 12 months.
The Brand Read
A focused phase to understand where the brand stands before strategy begins.
•Outside-in view of the brand and category
•Leadership conversations to capture the inside view
•A working session to align perspectives
•A Brand Read memo defining what strategy must solve
Brand Strategy
The second phase, where the brand direction is defined and plans are made for the next 12 months.
•Brand positioning, foundations, and priorities
•Customer segmentation and personas
•Competitive analysis
•12-month strategic marketing roadmap