Brand Strategy:
Building the Foundation for Growth and Impact
The full engagement runs 6 to 8 weeks and is structured in two phases. It starts with The Brand Read, an assessment of where the brand stands and what needs to change. The Brand Read can stand alone or lead into Brand Strategy, where positioning, priorities and the path forward are defined.
The Brand Read
A focused assessment of where the brand stands, what is working and what needs to change.
•Brand and category assessment
•Leadership conversations to capture internal views
•A working session to align perspectives
•A Brand Read memo with key findings and recommended direction
Brand Strategy
A deeper engagement to define positioning, priorities and a clear direction for growth.
•Brand positioning, foundations, and priorities
•Customer segmentation and personas
•Competitive analysis
•12-month strategic marketing roadmap