Projects.
Highlights from past branding and strategy projects
I’ve worked with both B2B and B2C brands across industries like fashion, wellness, luxury, technology, retail, interior design, performing arts, consumer goods, and architecture. Each project is different, but the approach stays consistent: collaborative, insight-driven, and rooted in strategy. I partner with companies that believe in the power of a strong brand and a strategic foundation.
Apparel
Working with Itir at IE Brand Consulting was transformative for repositioning our women’s fashion brand.
Brand Strategy, Marketing Consultancy
Wellness
Our needs were met with research-based suggestions that guided our digital-first growth strategy.
Rebranding, Long-Term Strategy
Retail
Created a tailored market entry strategy with clear positioning and launch roadmap.
Brand Strategy, Geographic Expansion
Luxury Jewelry
Developed a new brand including name, visual identity, and strategic positioning in the luxury space.
Brand Strategy, Naming, Brand Identity, Positioning, Consumer Insights
AI and Tech
Itir has been with us since day one, building our brand and messaging, and always showing up as a partner.
UX/UI, Messaging, Content, Marketing Consultancy
Sports and Health
Built a brand and marketing strategy tailored to a wide range of customer segments within a complex service model.
Brand Strategy, Segmentation, Marketing Planning, Org Design
Interior Design
IE helped us find clarity, define our strengths, and reshape our messaging to reach the right audience.
Brand Strategy, Marketing Consultancy
Technology
Simplified technical messaging and relaunched the brand with full-scale marketing support.
Brand Strategy, Fractional CMO, Brand Design, Messaging, Content, Social Media
Performing Arts
IE has been a trusted partner for years, helping us build brand partnerships and supporting growth.
Brand Strategy, Geographic Expansion
FMCG
As our dedicated marketing agency, IE played a crucial role in helping our business grow.
Brand Strategy, Packaging, Digital, Content, Shopify, Performance Marketing
Technology
Positioned the brand with a distinct identity and strong visibility in design-driven markets.
Brand Strategy, Fractional CMO, Brand Design, Messaging, Content, Social Media