Do you enjoy your own posts?

I write the best when I write on my journal or when I write a card to a friend.

There, I don’t worry about pleasing the audience on the first sentence or making it in the form similar to a campaign tagline..

Whoever came with the definition of naming the first sentence as ‘the hook’, I hate it.

On the earlier days of LinkedIn (2019s), I witnessed a lot of copywriter friends getting viral and gaining thousands of followers overnight. Some now call themselves marketing strategists, I find that quite funny.

I never ask AI to write a post for me from scratch. No matter how great I can be at training my GPT, it will never be like me.

Even when I ask it to just check grammar without changing the flow, it tweaks a word and suddenly it’s no longer me. I hate it too.

Nowadays I pay extra attention to the articles, newsletters, and posts that grab my attention. Because I no longer enjoy what I post and I want to understand the type of content that draws me in and makes me read.

It’s rare. I find more happiness in books that were written before the ‘jab jab hook’ eras. I find joy in reading posts when the author seems not worried about pleasing everyone else including me.

Why am I writing this? Because I want to write and share things that I enjoy and experienced. But I don’t want to polish or refine it to match it to the content rules of 2025.

I am not worried about pleasing any algorithm.

I am worried about pleasing myself as I write.

For the first time in a while, I didn’t check the grammar of this first Substack post. Feels uncomfortable and nice.

Happy Friday.

Ie.